With Christmas ad spend set to hit an all-time high, the race is on again to achieve the coveted most memorable ad.
Previous years have taught us that the aim of the game with festive spots is emotional storytelling with a creative twist – a formula that has arguably been owned by the likes of John Lewis for the last decade.
Emotionally-driven narratives don’t just create that all important ‘aaah’ factor at Christmas – they’re also highly effective
Renowned creative executive Karan Dang, whose award-winning career spans running in-house advertising agencies at Disney and Walmart, and UX/UI expert Shruti Dang, are launching DANG, a creative consultancy built to guide brands to captivate the next...
Posted by: Creativepool Editorial
Synima is a global video production company that’s spent the last two decades “giving voice to the world's leading brands, ensuring they cut through the noise to tell the stories that matter.” Their founder, Quint Boa, is a...
Posted by: Creativepool Editorial
After months spent sifting through some of the most creative work of the last year, Creativepool’s expert panel of judges are finally ready to pick the cream of the crop. This year’s expertly curated panel stands as our most diverse yet....
Posted by: Creativepool Editorial
